Public Education Partnership

The HAB works with Hawaii radio and TV stations to help non-profits and state/federal agencies get their messages out to a wide audience. Read below to see if your organization qualifies to air an HAB PEP program!

 

The Hawaii Association of Broadcasters
Public Education Program (PEP)

The Hawaii Association of Broadcasters (HAB) is the broadcast trade association in Hawaii and is affiliated with The National Association of Broadcasters (NAB). There are 50 state broadcasters’ associations plus one in Puerto Rico.

In 1936, the Federal Communications Commission (FCC) authorized a program allowing state broadcast trade associations to fundraise through Public Education Awareness sponsorship campaigns. The sponsorships, known as PEP (formerly referred to as NCSA) are available to non-profits, other trade associations, state and federal agencies.

Details of the PEP Sponsorship:

  • Campaigns are contracted on all participating radio and television stations
  • If a scheduled announcement is missed, it may be made good if needed to make ratio guarantee
  • An affidavit of performance (invoice) is generated by each station
  • Each station assigns a prevailing rate for each announcement that airs
  • HAB collects every contract and airtime affidavit
  • HAB tallies each station’s airtime affidavit
  • Every quarter, HAB sends a comprehensive report to the sponsor with monthly subtotals for radio and television and a grand total for the quarter outlining the value of the campaign. This includes a summary cover sheet (in all cases) and all station affidavits as documentation (if requested by sponsor)
  • All campaigns are for 30-second announcements

How the PEP program differs from a PSA campaign:

  • All announcements are contracted by stations at the request of HAB
  • If an announcement is missed, it will be made good if necessary to meet ratio guarantee
  • Sponsors receive affidavits or “proof” of performance (upon request)
  • There is a guaranteed delivery on investment

In Hawaii, the HAB airs its PEP sponsor campaigns on a minimum of 49 radio and 6 televisions stations statewide with the potential to reach all radio and television households. HAB guarantees the sponsor a minimum 3 to 1 rate of return on their investment.

For example if a sponsor’s investment is $30,000, they are guaranteed a minimum of $90,000 in value on the statewide radio and television campaign.

A partial list of past and present HAB PEP Sponsors:

  • Hawaii State Department of Transportation
  • Hawaii State Department of Health
  • Hawaii Army National Guard
  • Hawaii Coast Guard
  • American Cancer Society Pacific Region
  • Hawaii Rotary Club District 5000
  • Hawaii Office of Aging
  • Hawaii Community Foundation
  • Hawaii YMCA
  • Hawaii Bankers Association
  • Hawaii Dept of Land and Natural Resources

Note: If an organization has spent money on Hawaii broadcast television or radio in the past 13-months, that organization is not eligible to participate.

 

HAB as an organization has a strong focus on education and primarily uses sponsorship revenue in these ways:

  • HAB educates future broadcasters by awarding between $40,000-60,000 in college scholarships each year to both undergraduate and graduate school candidates
  • HAB educates member station employees by holding an annual State Broadcast Convention and hosting a variety of broadcast related sessions and seminars throughout the year. Attendees are employees of member stations for the purpose of professional development and career advancement and the betterment of the Hawaii Broadcast Industry
  • HAB educates broadcasters by sending board members and member station employees to mainland conferences and conventions throughout the year. Attendees report to the HAB board and the information learned is translated back to member stations, keeping stations and the HAB current with mainland trends and the latest in industry-specific training
  • HAB subsidizes programs to assist member broadcast stations with FCC license requirement compliance including but not limited to EEO broad outreach for hiring new employees and the Alternate Broadcast Inspection program to help stations maintain a proper public file, studio and tower regulations

Please contact us to discuss the HAB PEP program in more detail.